2000年以前,中国的电视媒体还单纯地停留在“节目为王”的阶段,节目战略作为媒体的经营重心,广告经营、品牌建设等诸多方面都围绕节目战略展开,没有得到应有的重视。由于市场力度没有得到充分发挥,所以在这个阶段,媒体的经营方式基本上还比较粗放,充其量只是简单地卖时间、 Before 2000, China’s television media also simply stayed in the stage of “program is king.” Program strategy as the center of the media business, advertising management, brand building and many other aspects of the strategy around the show, did not get the attention it deserves. As the market has not been fully exerted, so at this stage, the mode of operation of the media is still basically more extensive, at best, simply sell time,