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监测媒体:人民日报监测时间:2004年3月3日-3月14日监测者:本刊数据分析课题组 政府形象也是生产力。随着区域竞争优势问题的倍受关注,越来越多的地方领导者开始认识到地区品牌形象建设的重要意义。地区品牌建立与传播的手段多种多样,时间也会各有侧重,但每年的两会是我国政治经济生活中的大事,已成为展示地区品牌形象,提升区域品牌价值的一个重要舞台。因而很多省市都在这一时刻展开大规模的地区形象宣传。在此,我们选择3月3日至14日全国两会这个时段,对此期间在《人民日报》上进行形象宣传的地区进
Monitoring media: People’s Daily Monitoring time: March 3, 2004 - March 14, 2004 Monitor: Analysis of the data analysis group government image is also productivity. As the issue of regional competitive advantage has drawn much attention, more and more local leaders are beginning to recognize the importance of regional brand image building. Regional brand building and dissemination means a variety of different time will have its own focus, but the annual two sessions is a major event in our political and economic life, has become a regional brand image to enhance regional brand value is an important stage. Therefore, many provinces and cities at this moment are launching large-scale regional image promotion. Here, we choose the period from March 3 to March 14 for the two sessions of the Chinese nation. We will further promote the image of the People’s Daily during this period