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随着互联网及移动互联网的普及,消费者进行网络购物更加便捷高效,通过网络进行购物的消费者人数急剧增加,针对消费者网络购物的心理和行为,商家采取了许多营销策略来提升销售数据和销售额。本文以淘宝网“聚人气抢红包”和“淘抢购抢红包”两种店铺营销策略为例,对网络消费心理及营销策略进行了简要分析,并提出了促进网络销售的些许建议。
With the popularity of the Internet and the mobile Internet, consumers are more convenient and efficient in online shopping. The number of consumers who shop online is rapidly increasing. For the psychology and behavior of online shopping, merchants have adopted many marketing strategies to enhance sales data and Sales. In this paper, Taobao “popularity popularity grab a red envelope ” and “Amoy buy snatch ” two store marketing strategy, for example, the network psychology and marketing strategy for a brief analysis, and put forward some suggestions to promote the network sales .