特许经营模式下隐藏的诸多问题,有其必然原因,结合我国企业经营发展环境的实际情况,将我国特许经营模式下的典型企业与甲公司进行对比,并在此基础上寻求完善当前该模式下公司经营管理的方法途径,此案例的分析对我国特许经营模式的发展及制订公司战略决策有着重要的借鉴意义与启示。 Many problems concealed under the franchise mode have their inevitable reasons. Based on the actual situation of the business environment in our country, we compare the typical enterprises under franchise mode with those of company A, and on this basis, we seek to perfect the current mode The method and method of company management and management, the analysis of this case has important reference and enlightenment to the development of franchise mode and the formulation of company strategic decision.