人文类电视栏目在市场需求和社会对人文精神呼唤的双重作用下,兴起并发展。在市场经济的环境中,面对娱乐化浪潮的包围和商业化的经营准则,如何达到人文与商业的统一,实现良好的社会影响和成功的商业回报。 Humanities and television programs in the market demand and the social appeal to the dual role of the humanistic spirit, the rise and development. In a market economy environment, in the face of the entertaining wave surrounded by and commercialized business guidelines, how to achieve the unity of humanities and business, to achieve good social impact and successful business returns.