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文章以价值链理论的内容和特征为出发点,同时对图书馆价值链这一概念进行研究,并构建起一般模型。在对这一模型中不同部分进行研究的过程中总结出辅助图书馆营销的一系列营销策略。
Based on the content and characteristics of the theory of value chain, the article studies the concept of library value chain and builds a general model. In the process of researching different parts of the model, a series of marketing strategies aiding library marketing were summarized.