影响出版产业发展的数字技术分析 1.网络推进出版事业 世界因特网利用的激增使得“时髦因特网”普及和增长。因特网可能是最流行的技术,渗透到了出版价值链的方方面面。作者利用它出版自己的作品,B-to-B市场突现,在线零售商可以通过因特网售书。 2.按需印刷(POD) 即经营者通过因特网向读者提供电子化图书书目,读者经过浏览、搜索,找到自己所需的图书后向 Digital technology impact on the development of the publishing industry 1. The Internet to promote the publishing industry The surge in the use of the Internet makes “fashion Internet” universal and growth. The Internet is probably the most popular technology that infiltrates every aspect of the publishing value chain. The authors use it to publish their own work, the B-to-B market emerges, online retailers can sell books over the Internet. 2. POD (print on demand) means that the operator provides the reader with an electronic book catalog via the Internet. After the reader browses, searches and finds his desired book,