中央门地区是南京城的窗口地带,被喻为南京的第三商圈。其商业竞争态势不亚于南京的第一商圈新街口。目前已形成了华东国际鞋革城、金桥市场、玉桥市场、大方国际家居、易初莲花、南京商厦等各类业态并存的格局。因为大市场业态的商品同质化非常严重,导致了商品的张力不足,广告创意较弱,行销手段单一等弱点。韬略行销于华东国际鞋革城开幕前一个月临危授命,为其进行开幕行销企划创意广告及开幕整合营销全案的创作及执行。授命之初,和公司的董事长章庆洪先生进行了交流,全面了解了华东国际鞋革城的运营模式,目 Central Gate area is the window of Nanjing City, Nanjing has been hailed as the third district. Its commercial competition no less than Nanjing’s first shopping district Xinjiekou. At present, Huadong International Leather City, Jinqiao Market, Yuqiao Market, generous international home, Lotus, Nanjing commercial buildings and other formats coexist. Because of the homogeneity of the goods in the big market, the quality of goods is very serious, leading to weakness of goods, weaker creative ideas and single means of marketing. Strategy marketing in East China International Leather City one month prior to the opening of Dangerously appointed, for its opening marketing planning creative advertising and the opening of the integrated marketing of the creation and implementation of the whole case. The beginning of the mandate, and Mr. Zhang Qinghong, chairman of the company conducted a comprehensive exchange of understanding of the East China International Leather City, the operation mode, head