我国历史文化底蕴十分深厚,体现到动漫产业上就会显示出独特的优势。因此,动漫产业在我国的发展前景比较乐观。但事实上,就目前来说,我国国产动漫还没有能力与外国动画相抗衡,美国以及日本的动画业对国内市场的冲击非常强烈。那么,如何发挥我国的历史优势,利用独特的文化背景,建立起具有我国特色的动漫理论体系,逐渐发展具有竞争力的动漫产业就十分重要。 China’s historical and cultural heritage is very deep, reflecting the animation industry will show a unique advantage. Therefore, the development of cartoon industry in our country is more optimistic. But in fact, for now, our domestic animation has not been able to compete with foreign animations, and the animation industry in the United States and Japan has a very strong impact on the domestic market. So, how to give play to the historical advantages of our country, use the unique cultural background, establish the theoretical system of animation with Chinese characteristics and gradually develop a competitive animation industry is very important.