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近几年,随着国酒茅台倡导的“绿色,有机,自然,健康”的文明消费理念日益深入人心,“健康饮酒,饮健康的酒”正成为人们的一个新鲜话题。何谓“健康饮酒,饮健康的酒”?如从字面上来理解,意思再简单不过,即选择正确的消费方式和有益健康的酒类饮品。但实际上,这句话涉及到了一个如何构建商业文明的深层问题。这不是望文生义。因为,“消费”既是社会再生产过程的一个重要环节,同时也是社会商业活动的一种重要形式。而“商业文明”的含义,当指能促进商业发达、使商业与社会实现和谐发展的一种社会形态。通俗点讲,不管是社会消费者,还是生产企业和经商者,都要“遵规则,讲诚信,守秩序、重礼节、有道德”。从这个角度思考,我们以为,倡导社会文明消费与推进企业诚信建设,如同一枚硬币的两个面:一面是,倡导人们树立有利于实现人与自然和谐发展的文明消费观;另一面是,要求生产企业和从事商业活动者必须把恪守商业诚信作为一种企业社会责任来履行。
In recent years, with the concept of “green, organic, natural, healthy” civilized consumption advocated by the national liquor Maotai increasingly enjoys popular support, “healthy drinking, drinking healthy wine” is becoming a new topic for people. What is “healthy drinking, drinking healthy wine”? As a literal understanding, the simple meaning is simply to choose the correct way of consumption and wholesome alcoholic drinks. But in fact, this sentence involves a deep problem of how to build a commercial civilization. This is not a literate Because “consumption ” is not only an important part of the social reproduction process, but also an important form of social business activities. The meaning of “commercial civilization ” refers to a social form that can promote commercial development and bring commerce and society into harmonious development. Popular point, whether it is social consumers, or manufacturing enterprises and business people, must “comply with the rules, integrity, order, etiquette, moral ”. From this point of view, we think that promoting social civilization consumption and promoting the construction of enterprise integrity are like two aspects of a coin: on the one hand, we advocate that people should establish a civilized consumption concept conducive to the harmonious development of man and nature; on the other hand, Require manufacturing enterprises and engaged in business activities must abide by the business integrity as a corporate social responsibility to fulfill.