罗技(Logitech),是从OEM、ODM贴牌生产鼠标起步的一家瑞士公司,如今已经成为全球最著名的电脑周边设备供应商。我刚看到新闻,说罗技改了新品牌标志,我对该品牌的这种做法持有怀疑态度,将它称为“形象包装”品牌建设。这个生产鼠标、键盘和扬声器等产品的品牌,正在进行尝试,希望将自己的品牌标识变得更具几何形,更加五彩缤纷,之后旗 Logitech, a Swiss company that started with an OEM, ODM-branded mouse, is now the world’s most prominent supplier of computer peripherals. I just saw the news that Logitech changed the logo of the new brand and I’m skeptical about the brand’s practice. I call it “brand image packaging” brand building. The brand, which makes products like mice, keyboards and speakers, is experimenting with hoping to make its brand identity more geometric and colorful, with flags