为了避免大家在下面文章中在理解上产生歧义,先简单地做个概念界定广告公司大体有三种经营类型:媒介型(媒介代理或经营某个媒体广告)、创作型(品牌代理或创意、制作等特殊智慧服务)、执行型(促销活动、公关、展会、印刷、市调等)。有些时候,我们很欣喜地说:本土广告公司出现了做大的趋势!但仔细想想,深究下去,本土广告公司中能做大的,大都有一个共同的特点,即都是整合了某些方面的媒体力量。例如,白马广告依借自建的全国候车亭媒体;大贺广告依借户外;昆明风驰广告的主营也是户外……可以说,中国本土做大的趋势,实际上是由媒介型的广告公司支撑出来的。当然,执行性 In order to avoid any ambiguity in understanding in the following article, let’s simply define a concept. Generally speaking, there are three types of advertising companies: media (media agency or a media advertising), creative (brand agency or creative, production And other special wisdom services), executive type (promotional activities, public relations, exhibitions, printing, market transfer, etc.). In some cases, we are very pleased to say that there is a tendency for local advertising companies to expand. However, think about it and go further. Most of the domestic advertising companies can make a big difference. Most of them have a common characteristic that they all integrate some Aspects of the media force. For example, Baima ads by self-built national shelter media; Dahe advertising by outdoor; Kuning Paragon advertising is also the main outdoor ... It can be said that the trend of China’s bigger and bigger, in fact, is a media-based advertising The company supports it. Of course, enforceability