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“泥咕咕”作为浚县民间手工艺品的杰出代表,是现代民间手工艺品现状和发展的一个缩影。本文首先介绍“泥咕咕”的历史起源,发展状况及存在的问题;其次针对产品的档次与品位较低,并且缺乏先进的文化产业管理思想与管理模式,市场运作与营销策略上经验不足的现象,本作品通过相关分析与对比,就如何对民间手工艺品“泥咕咕”的市场化开发提出建议;最后结合传统和现代化的营销方法,探究“泥咕咕”的市场销售模式。
“Mud Cuckoo ” as an outstanding representative of Junxian folk arts and crafts, is a microcosm of the status quo and development of modern folk arts and crafts. This article first introduces the historical origins, development status and existing problems of “Goose Goo”. Secondly, it aims at the low grade and taste of the products, and lacks the advanced thought and management mode of cultural industry management, experience in market operation and marketing strategy The phenomenon of this work through the relevant analysis and comparison, on how to folk arts and crafts “mud cuckoo ” market development and make recommendations; Finally, with the traditional and modern marketing methods, explore “mud cuckoo” Market sales model.