中国乳业历经三十多年的积累,发展迅速,成绩显著,但因为过于追求速度也付出了沉重的代价。特别是最近几年,随着社会健康意识和媒体监督力量的逐渐增强,乳品企业处于各种风波之下,有如坐针毡的感觉,惶恐不安的焦灼感挥之不去。而期间,广大的中国消费者也面对各种令人不安的报道心生无奈和失望,对产品的不安全感也使得他们变得极度敏感。笔者相信,政府的职能部门也在媒体的导向下倍感压力,即使他们为了行业的良性发展 After more than thirty years of accumulation, the dairy industry in China has been developing rapidly with remarkable achievements. However, it has also paid a heavy price for its excessive pursuit of speed. Especially in recent years, with the social awareness of health and media monitoring power gradually increased, dairy companies in a variety of turmoil, like pin-felt feeling, anxiety anxiety anxiety lingering. In the meantime, the vast majority of Chinese consumers also face all sorts of disturbing reports of helplessness and disappointment, and the insecurity of their products makes them extremely sensitive. The author believes that the government’s functional departments are also under pressure from the media, even if they are in order for the healthy development of the industry