核心观点:新媒体的后圈地时代即是新眼球时代,其存在的最大价值就是为广告主创造商业价值,所以圈地最终也是为吸引眼球而服务的。新眼球时代——媒体形式创新与受众细分在经历大规模圈地之后,户外新媒体领域可以开发的渠道确实已所剩不多,机会依 The core point of view: the era of post-enclosure of new media is the new era of the eye, the greatest value of its existence is to create commercial value for advertisers, so the enclosure is ultimately to attract attention and service. New Era - Media Innovation and Audience Segment After experiencing large-scale encirclement, the channels that can be developed in the field of outdoor new media are indeed few remaining. Opportunities depend on