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在服务与关系营销领域中,交叉购买的重要性逐渐增加。文章在归纳交叉购买现有研究成果基础上,对国外交叉购买影响因素研究进行了综述与评价。
In the area of service and relationship marketing, the importance of cross-buying increases. Based on the inductive cross-purchase of the existing research results, the article reviews and evaluates the influencing factors of cross-purchase abroad.