外销员都要处理往来函电,推销产品,尤其是写好推销信对产品的销售成功起着积极的作用。在国外,大公司都是聘用专职人员撰写各类信件,特别是推销信。会拟写商业书信的职员的工资也比一般的职员高些。许多公司招聘职员都有要求撰写能力强的条件。本文就怎样写好推销信作一些探讨。推销信的焦点并不在于推销产品本身,而在于让客户接受你的思想和观点。通过你的推销信,与客户进行感情交流,让客户爱上你的公司和产品。因此,在信中首先要树立起公司的良好形象。写 The salesman must deal with correspondence and sell products. In particular, writing promotional letters has a positive effect on the success of product sales. In foreign countries, large companies employ full-time staff to write all kinds of letters, especially promotional letters. The salary of the staff who will write business letters is also higher than the average staff. Many company recruiters have requirements for strong writing skills. This article discusses how to write promotional letters. The focus of promotional letters is not to sell the products themselves, but to let customers accept your ideas and opinions. Through your promotional letter, engage in emotional communication with customers and let customers fall in love with your company and products. Therefore, in the letter, we must first establish a good image of the company. write