在互联网时代,网络营销的模式日新月异,越来越多的新模式出现并运用到企业实践中,本文从新网络营销模式的涵义出发,通过分析新网络营销模式的特点,指出社交媒体模式下中小型企业面临的机遇和挑战,为中小型企业在互联网+时代更好的发展提供了有利的依据。 In the Internet age, the mode of network marketing is changing with each passing day. More and more new models are appearing and being applied to the practice of enterprises. Based on the definition of new network marketing mode, this paper analyzes the characteristics of the new network marketing mode and points out that small- and medium-sized The opportunities and challenges enterprises face provide a good basis for the better development of SMEs in the Internet + era.