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位于淮河之滨的蚌埠卷烟厂,是一座全封闭全空调现代化的花园式工厂。全厂拥有职工3700多人,固定资产近2亿元,生产能力60万箱以上。自1993年推出高档新产品——特制“黄山”烟以来,声名雀起;1994年创利税6.68亿元,实现利税居全省工交企业之首,成为安徽省财政收入的重要来源和蚌埠市的主要经济支柱。纵览特制“黄山”烟石破天惊、力创名牌的辉煌之路,不失为一集产品创新、营销和公关三方面成功策划、精心运作于一体的典型范例。一、创名牌,敢为人先蚌埠卷烟厂曾以生产“东海”烟而
Located on the banks of the Huaihe River, the Cixi Cigarette Factory is a fully enclosed, fully air-conditioned, modern garden-style factory. The whole factory has more than 3,700 employees, nearly 200 million yuan in fixed assets, and a production capacity of 600,000 cases or more. Since the launch of high-end new products in 1993, the special “Huangshan” tobacco has made a name for itself. In 1994, it created profits and taxes of 668 million yuan. It achieved the highest profits and taxes among the province’s industrial and commercial enterprises and became an important source of financial revenue in Anhui Province. The main economic pillar of the city. Looking at the splendid road of the special “Huangshan” smoke stone and creating a famous brand, it is a typical example of successful planning and meticulous operation of product innovation, marketing and public relations. First, create a famous brand, dare to be the first person to take the cigarette factory and produce “East China Sea” smoke.