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打造三大品牌:产品品牌、人品品牌、文化品牌产品品牌、人品品牌、文化品牌是一个由标到本、由内到外、由有形到无形的完整体系,由此构成了一个企业的整体形象。产品品牌是标。它体现了一个企业产品所达到的技术指标和质量标准,是市场占有的硬件,是企业赖以生存和发展的物质基础。人品品牌是本。人品决定产品,产品品牌是人品品牌的外在表现。产品品牌来自于人的创新意识、质量意识、责任意识、服务意识、敬业精神、诚信态度等。产品品牌与人品品牌的结合就构成了企业的“标本兼治”。文化品牌是魂。产品品牌和人品品牌的打造,靠优秀企业文化的渗透。一个企业文化品牌的特质也决定着产品品牌和人品品牌的特色。企业文化品牌具有外树形像、内强“筋骨”的巨大功效。
Create three major brands: product brand, character brand, cultural brand product brand, character brand, cultural brand is a standard, from the inside out, from tangible to intangible complete system, which constitutes a business Overall image. Product brand is the standard. It embodies the technical indicators and quality standards of an enterprise product, is the hardware that the market occupies, and is the material basis for the survival and development of an enterprise. Character brand is this. Character determines the product, product brand is the external character of the brand performance. Product brand from the people’s sense of innovation, quality awareness, sense of responsibility, sense of service, professionalism, integrity and so on. Product brand and brand combination of the composition of the enterprise’s . Cultural brand is soul. Product brand and character brand building, by the infiltration of excellent corporate culture. The characteristics of a corporate culture brand also determines the product brand and character brand characteristics. Corporate culture with the tree outside the brand image, strong “bones ” great effect.