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根据中国电子视像行业协会和奥维研究结果:2008年中国彩电市场销售额大幅增长20%,销售基本持平,奥运行情是市场保持平稳的主要动力;平板普及浪潮席卷城市市场,价格降幅为近几年之最;国产品牌在技术应用、工业设计、渠道管理、营销推广等诸多方面实现差异化运作,在平板产品与合资品牌的竞争中从相持进入到反攻阶段。在整体环境不太有利的情况下,中国彩电企业仍将保持平稳。2009年整体市场将呈现四大趋势五大特点。
According to China Video Industry Association and Orvie Research results: In 2008, China’s color TV market, a substantial increase of 20% sales, sales remained flat, the Olympic market is the main driving force to maintain market stability; flat popularity swept the city market, the price drop to near A few years; domestic brands in the application of technology, industrial design, channel management, marketing and many other aspects of differentiated operation in the flat-panel products and joint-venture brand competition from stalemate to enter the counter-offensive stage. In the overall environment is not favorable circumstances, the Chinese color TV companies will remain stable. The overall market in 2009 will show four major trends in five major characteristics.