分析我国近些年体育宣传的状况,不难发现传播媒介偏重竞技体育的宣传报导,而对大众体育缺乏科学的指导和深入的研究,不能适应大众体育发展的需要。在推广《全民健身计划》之际,如何调动国民的参与意识,并使这种参与具有科学性已成为体育宣传领域不容忽视的重要问题。本文旨在利用科学的研究手段和方法,以城市居民为调查对象,分析不同的群体对体育宣传的需求状况,为更好地提高宣传效果提供参考依据。 Analysis of the status of sports promotion in recent years in our country is not difficult to find the media emphasis on sports coverage of the sports, but the public sports lack of scientific guidance and in-depth study, can not meet the needs of the development of mass sports. How to mobilize the people’s sense of participation and make such participation scientific has become an important issue that can not be neglected in the field of sports promotion on the occasion of promoting the National Fitness Program. The purpose of this paper is to use scientific research methods and methods to take urban residents as the survey object, to analyze the different groups of sports publicity needs, and to provide a reference for better publicity.