随着经济和科技的发展,现代电视正进入品牌经营时代,产业化不可阻挡的资本运营和媒体并购,迫使其管理者和经营者必须改变过去那种对人的行政和政治身份进行管理的方式,从而树立人才的资源观和市场观,依靠开发人力资源以取得操控电视业持续发展的优势和主动权。可以说,人力资源的作用从来没有像今天这样举足轻重,特别是在当前贯彻落实科学发展观,深化广电体制改革的重要历史机遇期,在整合、开发和管理的基础上,引入现代人力资源管理的理念和制度框架,进行科学的人力资源的配置,已成为电视行业的当务之急。 With the development of economy and science and technology, modern TV is entering the era of brand management. The inexorable capital operation and media mergers and acquisitions of industrialization force its managers and managers to change the manners of managing the administrative and political identities of people in the past , So as to establish the concept of resources and market of talents, rely on the development of human resources to gain the advantage and initiative of controlling the sustainable development of television industry. It can be said that the role of human resources has never been as decisive as it is today. Especially in the current historical period of implementing the scientific concept of development and deepening the reform of the system of radio and television, on the basis of integration, development and management, the introduction of modern human resource management Philosophy and institutional framework, the allocation of scientific human resources, has become the top priority television industry.