去年,人人公司董事长兼首席执行官陈一舟在戛纳的主舞台上,向世界分享他对广告业将被“移动+社交”颠覆的预测。人人的声音再一次跨出国门。今年,我有幸担任戛纳互动类案例的评审,但感受并不止于评审阶段,真诚希望我的见闻和观察可以为营销同行带回一些国际思考。 Last year, Chen Yi Zhou, chairman and chief executive of Renren Company, shared with the world his predictions that the advertising industry would be subverted by “mobile + social” at the main stage of Cannes. Everyone’s voice once again cross the country. This year, I was fortunate enough to serve as a judge of the Cannes interactive case. However, I felt I did not stop at the review stage. I sincerely hope my insights and observations can bring back some international thinking to our marketing peers.