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2010年将是商业地产迎来前所未有的全新发展机遇的一年,政府提出“扩大内需”的方针,其关键是拉动居民消费,消费的对象是以商品流通和服务为主的第三产业,而它载体就是商业地产。有人说,过去的十年是中国房地产住宅产品蓬勃发展的黄金期,而未来的十年将属于商业地产。事实证明,众多开发企业也早已看到这一商机,以万科、金地为代表的中国实力地产企业纷纷在商业地产领域展开了新的征途。如果说企业看好商业地产是其拓展业务的前瞻性布局,那么土地市场配售的商业部分就是商业地产必然向上发展的助推器。可以预见的是,商业地产的开发和运营,对于开发商的专业素质和资源调配整合能力将提出新的考验,这也将成为新的市场环境下检验开发商综合实力的全新标准。
2010 will be an unprecedented year for commercial real estate to usher in new opportunities for development. The government has proposed the principle of “expanding domestic demand”. The key is to boost residents’ consumption. The target of consumption is the tertiary industry with the circulation of commodities and services as the mainstay , And its carrier is commercial real estate. Some people say that the past ten years are the golden period for China’s real estate residential products to flourish, and that the next ten years will belong to commercial real estate. Facts have proved that many developers have long seen this opportunity to Vanke, Gems as the representative of the Chinese real estate companies have started a new journey in the field of commercial real estate. If the business optimistic about commercial real estate is its forward-looking layout to expand their business, then the commercial part of the land market placing commercial real estate is bound to the development of boosters. It is foreseeable that the development and operation of commercial real estate will bring new challenges to the professional qualities of developers and the ability to integrate and allocate resources. This will also become a new standard for testing the comprehensive strength of developers under the new market environment.