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社会化媒体从国外的MySpace、Facebook,Twitter发展到了国内的开心、人人和微博。从不知道、不使用社会化媒体到每天必上微博或者开心,中国网民经历不过才短短几年的时间。随着社会化媒体近几年的蓬勃发展,网民对社会化媒体的依赖程度越来越高,同时也提供给广告主更多的与消费群体接触的渠道。社会化媒体作为用户可以及时生产内容的媒体,既有其媒体属性,可以发布内容,又有着广告渠道的属性,可以作为广告发布的平台。作为广告发布的平台,企业能够通过社会化媒体向消费者传达品牌或者产品信息,作为互动媒体平台,企业能够通过发布互动内容与消费者进行充分的互动,使与消费者的沟通不再是单向的传播,而是多向、多元化的传播。
Social media from overseas MySpace, Facebook, Twitter developed to the happy, everyone and Weibo. Never know, do not use social media to microblogging every day or be happy, but only a few years the Chinese Internet users experience time. With the vigorous development of social media in recent years, netizens have become more and more dependent on social media, and at the same time, they have provided more channels for advertisers to engage with consumer groups. As a media for users to produce content in time, social media, as well as its media properties, can release content and has advertising channel attributes, can serve as a platform for advertising. As a platform for advertising, enterprises can convey brand or product information to consumers through social media. As an interactive media platform, enterprises can fully interact with consumers by publishing interactive content so that communication with consumers is no longer a single issue To the spread, but more diversified.