新媒体技术给传统报业的发展带来了巨大冲击,但在这种最初的不适渐趋平复之后,整个报业正在以一种更为理性和更具高度的思维重新定位今后的发展之路。目前,我国报业改革又到了一个至关重要的节点,其外部产业生存环境面临着全球金融海啸、低价高企等诸多不利因素;而 The new media technology has brought tremendous impact on the development of the traditional newspaper industry. However, after the initial discomfort has gradually eased, the entire newspaper industry is reorienting its future development with a more rational and highly-thinking approach . At present, the press reform in our country has reached a crucial node. The external industry environment is faced with many unfavorable factors such as the global financial tsunami and high prices.