宣传工作在企业文化建设中具有重要作用,但这种作用往往引不起企业足够的重视,致使其作用发挥得不够充分,甚至被淡化、弱化,跟不上形势的需要和企业发展的步伐。作为潍柴的宣传部门,在长期的实践中发现,树立一个典型形象,会对企业文化建设起到不可估量的推动作用,是企业推动文化建设的重要形式和途径。 Propaganda work plays an important role in the building of enterprise culture. However, this role often can not attract enough attention from enterprises, resulting in its role being under-played, even being diluted, weakened, unable to keep up with the situation and the pace of enterprise development. As a propaganda department of Weichai, it has been found in long-term practice that establishing a typical image will play an immeasurable role in promoting corporate culture and an important form and means by which enterprises promote cultural development.