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从“院中有园,园中有院”的宿州文化动漫宣传片的开发研究出发,以“中国书画艺术之乡”为例,分析了“龙城画派”的艺术传承,提炼出了其特色文化内涵,设计了融入数字媒体趣味化典型代表形象,为下一步剧本创作打下坚实基础,进而提出了后期制作地方特色文化动漫宣传片的技术路线和宣传途径。这对于宣传魅力宿州、服务地方经济和提高高职教育质量,全面提升地方绿色GDP,都具有重要的意义。
Starting from the research and development of Suzhou culture and animation videos in “Garden in Garden and Garden in Garden”, this paper analyzes the art of “Dragon City School of Painting” with the example of “Hometown of Chinese Painting and Calligraphy” Inherited and refined its characteristic cultural connotation, designed to integrate into the typical representative of the digital media taste of fun, lay the solid foundation for the next playwriting, and then put forward the technical route and propaganda way of post-production of local characteristics of cultural animation. This is of great significance to publicizing the charm of Suzhou, serving the local economy and improving the quality of higher vocational education, and comprehensively upgrading local green GDP.