写一本关于“企业文化力”专著的想法,最早发端于2007年。当时,我应几家媒体之约开辟企业文化专栏撰写了一系列企业文化方面文章,其中有一篇《文化力:竞争优势的真正来源》就发表在《管理学家》杂志上。其实,该文的核心思想就是本书的中心观点。可是,枕于事务繁忙,这个想法实现起来遥遥无期,但亦一直萦绕于怀而挥之不去。直到2013年秋,遇见企业文化界同仁李瑾之后,共同的理论志趣让我们一拍 Write an idea about “corporate culture ” monographs, the earliest originated in 2007. At that time, I wrote a series of articles about corporate culture at several media columns on corporate culture. One of them, “Cultural Power: The True Source of Competitive Advantage,” was published in “Management Science” magazine. In fact, the core idea of ​​this article is the book’s central point of view. However, given the busy schedule of business, this idea can not be realized in the foreseeable future but has also been lingering in my arms. Until the autumn of 2013, after meeting Li Jin, a colleague of corporate culture, the common theoretical interest let us make a beat