当前,国际经济总体形势逐步复苏,国内经济日益企稳向好,加强对新形势之下国内连锁酒店企业如何实施营销策略问题的研究,具有极为重要的现实意义。本文简要介绍了连锁酒店的营销策略的主要内容和类型,深入分析了国内连锁酒店营销策略的实施情况及新形势下对营销策略的新要求,研究提出了新形势下我国连锁酒店推进营销策略施行的建议,希望对于新形势下我国连锁酒店实施营销策略的研究和实践工作能够有所借鉴。 At present, the general situation of the international economy is gradually recovering, and the domestic economy is steadily becoming more stable. It is of extremely important practical significance to strengthen the research on how to implement the marketing strategy for domestic chain hotel enterprises under the new situation. This article briefly introduces the main contents and types of marketing strategies of chain hotels, deeply analyzes the implementation of marketing strategies of domestic chain hotels and new requirements for marketing strategies in the new situation, and studies and puts forward the implementation of marketing strategies of chain hotels in our country under the new situation I hope we can learn from the research and practice of China’s chain hotel marketing strategy in the new situation.