随着社会的发展及人们生活水平的提高,环境保护和生态旅游成为旅游消费者日益关注和提倡的旅游主题,回归自然成为一种新的旅游热点。现代农业在发展过程中也逐渐与旅游结合起来,有效的实现了农业和旅游业的良性互动,使农业旅游向着良好的生态方向健康发展。本文通过对浙江一些有代表性的生态农业旅游园区的实地考察,对其营销状况进行了对比、分析,并借以思考、探讨了生态农业旅游园区市场定位的方式。 With the development of society and the improvement of people’s living standards, environmental protection and ecotourism have become the theme of tourism that tourists are increasingly paying attention to and advocating. Returning to nature has become a new hot spot for tourism. Modern agriculture is also gradually combined with tourism in the development process, effectively realizing the benign interaction between agriculture and tourism, and enabling the healthy development of agricultural tourism towards a good ecological direction. In this paper, some representative eco-agricultural tourism parks in Zhejiang Province were inspected, the marketing situation was compared and analyzed, and the way of market positioning of eco-agricultural tourism parks was discussed.