论文部分内容阅读
再造女性战略规划力北京女性经理人如何进行准确的品牌营销与推广? 《刘永炬品牌间对》高层研修班课程内容:“需要、需求、欲望”刘氏品牌营销法则、品牌时机把握与阶段性策略、广告传播推广的辩证与操作、品牌资源的整合、产品品牌与企业品牌的组织管理、品牌运营的组织架构与管理方式等。开课时间:4月27~28日地点:北京/清华大学教学楼授课老师:著名品牌战略专家刘永炬费用:RMB 3600元/人
Reproduction of female strategic planning force Beijing female managers how to carry out accurate brand marketing and promotion? “Liu Yong Ju brand to” high-level seminar course content: “needs, needs, desires” Liu brand marketing law, brand timing and stage strategy , The dialectic and operation of advertising and promotion, the integration of brand resources, the organization and management of product brands and corporate brands, and the organizational structure and management of brand operations. Start time: April 27 ~ 28 Venue: Beijing / Tsinghua University Teaching Lecture Teachers: Famous Brand Strategy Expert Liu Yong Ju Cost: RMB 3600 yuan / person