高职院校团学工作担负着学生思想政治建设、能力素质培养的重要任务。高职院校运用新媒体开展团学工作由来已久,且随着互联网时代的发展,内容更加充实,方式更加丰富,但也存在着一些问题。面对这些问题,在分析新媒体发展的历程和高职院校运用新媒体开展团学工作的历史和现实特征后,本文有针对性地从思想、组织、内容、方式等方面提出对策建议,对推进高校团学工作提供了有益的借鉴。 Higher vocational college mission work shoulder the ideological and political construction of students, ability and quality training important task. The use of new media in higher vocational colleges to carry out the mission of group learning has a long history, and with the development of the Internet era, more substantial content, more ways, but there are also some problems. Facing these problems, after analyzing the course of the development of new media and the historical and realistic characteristics of higher education institutes applying new media to carry out the work of studying in the university, this paper puts forward countermeasures and suggestions in terms of thought, organization, content and method, It provides a useful reference to promote the work of college students.