在跨文化交际中,交际双方都带有一定目标,为了有效地实现目标,双方应努力克服文化冲突带来的负面影响。运用什么样的对策,怎样运用对策就值得考虑。跨文化适应对策的研究,可以有效指导跨文化交际活动,促使活动顺利进行。 In intercultural communication, both sides of communication have certain goals. In order to achieve their goals effectively, both sides should make efforts to overcome the negative impact of cultural conflicts. What kind of countermeasures to use, how to use countermeasures is worth considering. Cross-cultural adaptation measures can effectively guide cross-cultural communication activities and promote smooth progress of the activities.