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2011年《变形金刚3》在中国上映后,几乎所有的主流媒体都将当期的选题定为电影植入,不少媒体将《变形金刚3》拆分,计算其中的各种商业成分,但是仅仅过去一年,这样火爆的讨论几乎绝迹。在《复仇者联盟》中同样有不少中国品牌的植入片段,但是讨论寥寥,效果和《变3》相比,截然不同。其实在品牌植入之外,电影另一种植入价值体现在旅游上,
After the release of Transformers 3 in China in 2011, almost all the mainstream media defined the current issue as a film project. Many of the media split Transformers 3 into various commercial components. However, In just the past year, such a hot discussion almost disappeared. In the “Avengers” there are also many Chinese brands implanted fragments, but a small amount of discussion, the effect and “change 3” compared to completely different. In fact, in addition to brand implants, the film another implanted value embodied in tourism,