在消费主义盛行的文化背景下,一种完全被市场所支配、被商业逻辑所左右的消费主义思潮日益盛行于传媒领域。经济利益至上是消费主义被人广为诟病的痼疾,当传媒一味追逐经济利益而不顾社会责任时,大众传媒领域的伦理危机便开始显现。本文从消费主义与大众传媒的关系入手,论述了消费主义给传媒带来的一系列伦理问题,并对解决这些伦理问题提出传媒的理性转轨、重塑社会责任、坚持伦理原则等建议。 Under the prevailing cultural background of consumerism, an ideology of consumerism dominated entirely by the market and dominated by commercial logic has become increasingly prevalent in the media field. Economic interests are paramount. Consumerism has been widely criticized as a chronic disease. When the media blindly pursue economic interests without regard to social responsibility, the ethical crisis in the field of mass media has begun to emerge. This article begins with the relationship between consumerism and mass media, discusses a series of ethical issues brought by consumerism to the media, and proposes the media’s rational transition to reshape these ethical issues, remolding social responsibility and upholding the ethical principles.