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不同时代、不同思想体系下人的价值观和行为模式是不相同的。改革开放过程中,学习和借鉴西方效用最大化理论与行为科学分析人们的行为时,不应只考虑个人收入最大化,或主张自我实现,而应当批判地学习、借鉴,将实际上存在的社会主义市场经济背景下人们对社会贡献的需要,即价值观中社会理想的因素考虑进去。人们行为决策的思维活动框图不是只考虑个体需要的单回路结构,而是将满足社会需要也考虑在内的多回路结构。
In different times and different systems of thought people’s values and behavior patterns are not the same. During the process of reform and opening up, when learning and drawing lessons from Western theory of maximizing utility and analyzing behavioral sciences, we should not only consider maximizing individual income or advocating self-realization, but should critically learn from and draw lessons from the actual social existence The need for social contribution in the context of a socialist market economy, ie the social ideal in the values, is taken into account. The block diagram of thinking activities of people’s behavior decision-making is not a single-loop structure that considers only individual needs but a multi-loop structure that takes social needs into account.