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中国公关业的根本出路，在于兴办众多的各类公关实体，在于启动和繁荣公关市场，因为没有这个行业璐础，其他一切都谈不上，正如“皮之不存，毛将焉附”。但是，要兴办各类公关实体，启动公关市场，并不是一件容昌的事。他的公关服务的性质.决定了这个行业的从业人员必须具有善策划、住管理、会传播的智能性、复合型人才的本领才能胜任。一大批这样的人才何处来?如何培育?如何尽快地成长起来?就成了决定中国公关业兴衰、成败的关键。我们开辟这个专栏.就是想为落实这个战略任务而尽力。我们真诚地希望全国从事公关教育培训的专家、学者、广大教师和众多就读公关或相关专业的学子们，全国数以万计的在岗公关员们关心这个栏目，请老师们把你们在教育培训中的成功实践和深切体会写给我们，请公关员把你们工作中的深切感受和遇到的困惑、难题告诉我们，请同学们把你们学习中的感受、心得和希望也告诉我们.我们将墉有关专家、学者予以解答。
The fundamental way out for China’s public relations industry lies in setting up a large number of public relations entities of all kinds to start and prosper the public relations market. Without such an industry foundation, everything else can not be said, just as “the skin does not exist and the hair does not attach.” However, it is not a matter for Rongchang to set up all kinds of public relations entities and start the public relations market. The nature of his public relations services determines the ability of practitioners in this industry to have the ability to plan, manage and communicate intelligent, complex talent. How to cultivate a large number of such talent? How to grow up as soon as possible? It has become the key to determining the rise and fall of China’s public relations industry, success or failure. We have opened up this column just to try our best to implement this strategic task. We sincerely hope that all the experts, scholars, teachers and students who attend public relation education and training in the whole country will attend this program. Tens of thousands of public relations officials in our country are interested in this section. Ask the teachers to put you in education and training The successful practice and deep experience to write to us, please let the public relations staff to your work experience and deep feelings of confusion and problems encountered, tell us, ask your students to learn the feelings, experiences and hope also tell us.We will 墉Relevant experts and scholars to answer.