联通在iphone4热销期间出台绑定策略引起巨大争议。多方意见认为此举涉嫌垄断经营或者侵害消费者权利,支持联通绑定的意见也不在少数。本文从iphone4的销售渠道,格式条款的使用,消费者权利保护等方面进行分析,意在阐明联通的绑定策略是合理合法的。 Unicom in the iphone4 hot issue binding policy caused a huge controversy. Many views that the move suspected of monopolistic management or infringement of consumers, support Unicom binding opinion is also a rare. This article from iphone4 sales channels, the use of format terms, consumer rights protection and other aspects of analysis, intends to clarify China Unicom’s binding strategy is reasonable and legitimate.