当今大众商品形式的多样化多是由合理多样的配色产生的,消费者的购买欲望也由此产生,这丰富着人们五颜六色的生活。色彩在从未停止过更新的电子消费产品领域中,起着个性和诉求的媒介作用。文章以iPod touch5系列便携式移动产品为案例,分析iPod touch5系列产品的色彩设计,介绍了最具代表性的新一代苹果产品在颜色设计上是如何考虑的,以及分析它是怎样利用自己的色彩魅力赢得了不可替代的消费地位,由此让大众意识到颜色是产品设计的重要组成部分。 Today’s diversification of popular goods is mostly caused by a reasonable and diverse color matching, resulting in the desire of consumers to buy, which is rich in people’s colorful life. Color in the never-ending update of consumer electronics products in the field, playing a personality and the role of the media. Taking the iPod touch5 series portable mobile products as examples, this article analyzes the color design of the iPod touch5 series products, introduces the color representation of the most representative new generation of Apple products, and analyzes how it uses its own color appeal Won the irreplaceable consumer status, thus let the public aware of the color is an important part of product design.