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新零售概念太过火热,以至于业界至今也没有达成一个统一的概念。“新零售最关键的是用户发生了变化,从单一线下体验,发展成为更加便捷的线上购物。现在用户需要的是线上线下的融合场景,用户需求的改变,导致了线上线下的穿行场景形成了新的趋势。”在由《商学院》杂志、中国经营者俱乐部主办的“2017《商学院》首届商业领袖高峰论坛”上,国美互联网CEO方巍表示,考察一个企业是否有借助新零售转型的潜力,要看三个核心点:
The concept of new retail is too hot, so far the industry has not reached a unified concept. “The most important new retail is the user changes have taken place, from a single line experience to develop more convenient online shopping now users need online and offline integration scenarios, changes in user needs, resulting in online and offline Of the walking through the scene of the formation of a new trend. ”In the“ Business School ”magazine, organized by the China Business Club “ 2017 Business School ”first Commercial Summit Forum ", Gome Internet CEO Fang Wei said, Whether companies have the potential to leverage the new retail transformation depends on three core points: