论文部分内容阅读
本文从企业品牌危机内涵出发,重点分析社会化媒体时代负面信息传播特点和传播关键因素,从而为深入探究社会化媒体时代企业品牌危机媒体应对策略和管理策略打下良好基础。
Based on the connotation of corporate brand crisis, this article focuses on analyzing the characteristics of the negative information dissemination and the key factors of dissemination in the era of social media, so as to lay a good foundation for in-depth study on coping strategy and management strategy of corporate brand crisis in the era of social media.