从目前来看,户外新媒体对渠道的应用还只局限于广告的传播,更多的是靠渠道中短暂停留来获取被动收看的。也就是说,在媒体的传播力、影响力和行销力的三层价值中,目前渠道能够给与新媒体的,或者说新媒体能够通过渠道获得的,也只是那个最基础的价值——传播力价值。换言之,在一个人群流动的渠道中,在一个只有广告的媒体上,人们能够给与新媒体的,在更多的时候也只能是这些了。 From the current point of view, the application of outdoor new media channels is also limited to the spread of advertising, more rely on short-term stay in the channel to get passive viewing. In other words, among the three layers of value of media’s influence, influence and marketing power, the current channel can give new media, or the new media can be obtained through channels, and only the most basic value - communication Force value. In other words, in a mass channel of people, in an ad-only media, people are able to give new media more often than not.