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在2007年全年的发展历程当中,中国电视产业在内容产品市场化运作、品牌经营和电视市场模式方面出现许多热点和亮点,产业潜能进一步得到发挥,传统主导节目、广告产业继续稳步增长,新兴产业形态快速发展。 2007年是中国电视在全面发展推进中面临转折的一年。电视文艺的稳定面貌与寻求变化的探究、新形态的探索和新政策的出台,在交织中冲突融合,共同绘就了2007年中国电视文艺的图景。实证性研究方法和跨学科研究已被广泛采用,促使理论研究成果呈现出繁荣和多样化。具有宏观视野及阶段性总结意义的学术著作、论文大量涌现,意味着中国电视理论研究正逐渐步入成熟期。
During the whole year of 2007, the Chinese TV industry has seen many hot spots and bright spots in the market operation of content products, brand management and TV market modes. The potential of the industry has further been brought into full play. The traditional leading programs and advertising industries have continued to grow steadily, Rapid development of industrial form. 2007 is the year that China’s TV is facing a turning point in promoting all-round development. The stable appearance of television literature and art, the search for change, the exploration of new forms and the promulgation of new policies are all intertwined to bring about the integration of conflicts and jointly create a picture of China’s television art in 2007. Empirical research methods and interdisciplinary research have been widely adopted, prompting the theoretical research results show prosperity and diversification. A large number of academic writings and dissertations with macroscopic horizons and phased summary mean that the research on Chinese television theory is gradually entering into a maturing period.