超级品牌巨星的6个条件 1、广告排山倒海:数百个巨星级品脾,就有不少即属于此种类型。像M&M巧克力、可口可乐、百威啤酒、欧宝汽车、新力家电……等。几占全部超级品牌90％以上,不过,庞大的广告费支出只能称必需的要件,而非绝对要件。象大使钓竿、劳斯来斯车、大陆顾景舟,“提梁壶”……等,您就很难很难看到它们在宣传。 Six super-supermarkets conditions 1, ad ups and downs: hundreds of superstars spleen, there are many that belong to this type. Like M & M chocolate, Coca-Cola, Budweiser beer, Opel car, Sony appliance ... ... and so on. A few accounted for more than 90% of all super-brand, however, a huge advertising costs can only be called the necessary elements, rather than the absolute requirements. Like the ambassador fishing rod, Rolls-Royce cars, Continental Gu Jingzhou, “bailing jug” ...... And so on, it is difficult for you to hardly see them in publicity.