英国常常被视为是文学文化,而不是视觉文化。然而从上世纪六十年代开始,这种理解似乎开始悄悄的发生了变化。视觉美感和排版布局开始成为印刷出版界不可或缺的重要组成部分。到八十年代,曾经在朋克运动中冲锋在前的伦敦诞生了两本特立独行的时尚文化杂志:《The Face》和《i-D》,他们对英国甚至是全球视觉文化的发展方向产生了巨大的影响。 Britain is often regarded as a literary culture, not a visual culture. However, from the sixties of the last century, this understanding seems to have begun to change quietly. Visual aesthetic and layout began to become an integral part of the printing and publishing industry. By the 1980s, two of the most independent and trendy cultural magazines London: The Face and iD were born in London, which used to be the punk in the punk movement. They have had a great influence on the development direction of the UK and even global visual culture Impact.