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打造服务品牌,对内可以引导管理、提升体系服务能力,对外可以强化宣传、提高客户忠诚度,最终实现盈利能力提升。汽车经销商一直面临着新车销售困难的问题,并且不得不应对销售难带来的系列连锁反应,这也深深困扰着汽车厂商。与之相对的,则是汽车售后市场的日益繁荣。如同欧美成熟汽车市场发展路径所昭示的那样,汽车经销商的利润重心也逐渐从新车销售转移到售后服务,售后服务对汽车经销商和汽车厂商的重要性已经不言而喻。
To create a service brand can guide internal management and improve the service ability of the system, strengthen the publicity to the outside world, enhance customer loyalty and ultimately achieve profitability improvement. Car dealers have been facing the problem of new car sales difficulties, and had to deal with a series of chain reaction is difficult to sell, which is deeply troubled by car manufacturers. In contrast, it is the increasingly prosperous automotive aftermarket. As Europe and the United States mature automobile market development path as shown, the profit center of car dealers are gradually shifting from new car sales to after-sales service, after-sales service to the car dealers and car manufacturers importance has been self-evident.