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在现今社会中,旅行社导游人员的职业倦怠现象非常普遍,对导游而言,会对其生理方面、心理方面、行为方面都产生了较大的影响;对游客和旅行社而言,由于导游人员的职业特性是直接面向游客服务,职业怠倦在严重影响游客的旅游感知的同时,会对旅行社经营和发展产生直接影响。论文以西宁市中小旅行社的导游人员为例,采用问卷调查法,详细分析了西宁市中小型旅行社导游人员职业倦怠的成因,并在此分析的基础上提出了相应的对策。
In today’s society, the tour guide staff travel burnout phenomenon is very common, for tour guides, it will have a physiological, psychological, behavioral aspects have had a greater impact; for tourists and travel agencies, as the tour guide’s staff Professional characteristics are directly facing the tourists, occupational fatigue in the serious impact on tourists’ perception of tourism at the same time, it will have a direct impact on the operation and development of travel agencies. Taking the tour guides of small and medium sized travel agencies in Xining as an example, this paper analyzes the causes of occupational burnout of tour guides in small and medium sized travel agencies in Xining in detail by questionnaire method. Based on this analysis, it puts forward corresponding countermeasures.