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“公共外交”是相对于传统外交而言的一种新型外交形式,作为一个术语被提出,是在20世纪60年代。然而,早在1936年7月16日,毛泽东接见美国记者埃德加·斯诺、美国医生乔治·海德姆时,中共的第一次“公共外交”活动就已经开始。从毛泽东邀请西方进步记者进入解放区进行采访,并将延安的真实情况介绍给世界,到“以小球转动大球”杰作之后的尼克松访华,以毛泽东为代表的中国共产党人,成功进行了一系列公共外交活动。毛泽东与斯诺的交往,为中国共产党打开了一扇对外交往、对外宣传的窗户,成为中共早期外交工作的重要组成部分。
“Public Diplomacy ” is a new form of diplomacy relative to traditional diplomacy. It was proposed as a term in the 1960s. However, as early as July 16, 1936, when Mao Zedong met with Edgar Snow, a U.S. reporter, and George Heidham, a U.S. physician, the CCP’s first “public diplomacy” campaign had begun. Interviewed by Mao Zedong on invitation of progressive western reporters to enter Jiefang District and introduced the real situation in Yanan to the world. After Nixon’s visit to China and the Chinese Communists represented by Mao Zedong succeeded in carrying out the “Great Ball Turning the Ball” masterpiece A series of public diplomacy activities. Mao Zedong’s engagement with Snow opened the window for foreign exchanges and publicity for the Chinese Communist Party and became an important part of the CCP’s early diplomatic work.